SOURCE: Destination DC
Discover hotel and spa packages, discounted attractions, tours, sweepstakes on washington.org
(Washington, DC) – Destination DC (DDC), the official destination marketing organization for the nation’s capital, encourages visitors and locals to fall in love with Washington, DC. Inspired by Valentine’s Day, DDC drives regional visitation during the winter travel season by pairing sweetly-priced deals from hotels, restaurants, attractions and tours with exciting date ideas. DDC’s Date Nights DC landing page, Facebook and Instagram platforms highlight adventurous, luxurious, budget, unexpected and can’t-fail first dates, restaurants with fireplaces, outdoor ice rinks and more. The tenth annual Date Nights DC campaign reaches consumers in greater Washington, DC, Baltimore, MD and Richmond, VA through print, digital and television ads that encourage consumers to “Do Date Night Right in DC” in February 2019.
“Date Nights DC is our opportunity to promote the romantic side of traveling to the District along with our new hospitality inventory,” said Elliott L. Ferguson, II, president and CEO of DDC. “Discover the real DC: Book a room at the Eaton Hotel, Arc the Hotel or Moxy Washington, DC Downtown. Reserve a table for two at O-Ku near Union Market, Mi Vida at the Wharf or All-Purpose Pizzeria in Capitol Riverfront where you can ice skate around the neighborhood’s rink.”
Find inspiration that turns the winter blues into a red-hot weekend like the Night Spa package at the Spa at Four Seasons, an exotic car rental from Enterprise and $30 off a winter walking tour-for-two from DC Design Tours on washington.org.
Book getaways and staycations at participating hotels, including:
Kimpton Hotels Washington, DC: In 2019, Feb. 14 falls on a Thursday. Build a weekend escape at all 10 Kimpton Hotels’ District properties. Book two nights and receive a third night free at Kimpton Carlyle Hotel Washington, DC; Kimpton Donovan Hotel; Kimpton George Hotel; Kimpton Glover Park Hotel; Kimpton Hotel Madera; Kimpton Hotel Monaco Washington, DC; Kimpton Hotel Palomar Washington, DC; Kimpton Mason & Rook Hotel; Kimpton Rouge Hotel; Kimpton Topaz Hotel.
Mandarin Oriental Washington, DC’s “Fantastic Couples Getaway” features not only five-star accommodations, Champagne and chocolate-covered strawberries but also a $100 spa credit and a $100 credit for dining in-room at the Empress Lounge or Muze.
No fewer than 17 Marriott properties offer “Monumental Savings in Washington, DC,” shaving 20% off a two-night stay and 25% off bookings of three nights or more, unlocked with promotional code D3Q.
In Loudoun County, VA, the Lansdowne Resort and Spa fires up romance with a s’mores kit for their firepits as well as breakfast for two, a $100 dining credit, one in-room movie, Champagne and strawberries and overnight accommodations. For expectant couples, there’s a dedicated Baby Moon package too.
Relaxation is at the heart of the Park Hyatt Washington, DC’s Holiday Wellness Retreat package that couples overnight accommodations with a 45-minute in-suite sound bath meditation followed by a soothing tea service from the hotel’s unique Tea Cellar. The package includes late checkout.
“Our Date Nights DC marketing campaign is unique because it’s the one advertising campaign that targets consumers from our drive-in markets,” said Robin A. McClain, senior vice president of marketing and communications, Destination DC. “The goal is to impact short-term bookings during a traditional need period for hotels and provide a great value to nearby consumers.”
Campaign advertising will run in-market through Feb. 28, 2019. It is expected to earn more than 8.3 million impressions. Destination DC’s original content and ads will also be supported by a digital promotional video and rich media units.
Between Feb. 1-14, 2019, DDC will run a digital sweepstakes for a romantic two-night getaway in the District. The prize package will include overnight accommodations for two provided by Hyatt Place National Mall as well as gift certificates for The Delegate; O-Ku, Embark DC, Observation Deck at CEB Tower and Spin Washington DC.
Destination DC: Destination DC, the official destination marketing organization for the nation’s capital, is a private, non-profit membership organization of 1,000 businesses committed to marketing the area as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities. washington.org.
Danielle Davis, Director of Communications
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