SOURCE: wrap.org/
WRAP’s St. Patrick’s Day SoberRide® Promo Code
3/17/18 CODE: STPADDYS18
Limited quantities available.
Valid for the first 1,500 Lyft passengers who enter the code.
This code will be valid from Saturday, March 17, 4:00pm- 4:00 am Sunday, March 18, 2018.
Enter the code in the app’s ‘Promo’ section. Valid for up to $15 off one ride home taken in the Washington, D.C. coverage area.
WRAP’s 2018 St. Patrick’s Day SoberRide® program, in partnership with Lyft, will be offered from 4:00 p.m., Saturday, March 17 until 4:00 a.m., Sunday, March 18. To use this service download the Lyft app to your phone and enter the applicable code in the app’s ‘Promo’ section. Valid for up to $15 off one ride home. This offer is valid for new and existing Lyft users. You must be 21 or older to use the SoberRide® service.
Some restrictions apply. Limited quantities available. Valid in Lyft’s Washington, D.C. coverage area.
SoberRide® Information
WRAP’s SoberRide®, called one of the nation’s most successful free ride programs for would-be impaired drivers, has helped to ensure greater Washington, DC residents have a safe way home on high-risk holidays. Since 1991, WRAP has dispatched 70,828 safe rides home. Currently, SoberRide®, operates during the December/January holiday season, St. Patrick’s Day, Cinco de Mayo, Independence Day and Halloween.
FOR IMMEDIATE RELEASE February 27, 2018
FREE ST. PATRICK’S DAY LYFT RIDES OFFERED THROUGHOUT GREATER WASHINGTON
TO PREVENT DRUNK DRIVING
Washington, DC, Feb. 27 – Preparing to combat that time of year when, according to the National Highway Traffic Safety Administration (NHTSA), over a third (39%) of all U.S. traffic deaths involve drunk drivers*, free St. Patrick’s Day Lyft rides will be offered to deter impaired driving throughout the Washington-metropolitan area beginning Saturday, March 17th.
Offered by the nonprofit Washington Regional Alcohol Program (WRAP), the 2018 St. Patrick’s Day SoberRide® program will be in operation beginning at 4:00 pm on Saturday, March 17th (St. Patrick’s Day) and continue until 4:00 am on Sunday, March 18th, 2018 as a way to keep local roads safe from impaired drivers during this traditionally high-risk holiday.
During this twelve-hour period, area residents age 21 and older celebrating with alcohol may download Lyft to their phones, then enter a SoberRide® code in the app’s “Promo” section to receive their no cost (up to $15) safe transportation home. WRAP’s St. Patrick’s Day SoberRide® promo code will be posted at 2:00 pm on Saturday, March 17th on www.SoberRide.com.
Last year, 460 persons in the Washington-metropolitan area used WRAP’s St. Patrick’s Day SoberRide® program rather than possibly driving home impaired. The charity also offers its SoberRide® program on Cinco de Mayo, Independence Day, Halloween and the winter holidays.
(Last year, WRAP announced a partnership with the ridesharing service Lyft to provide WRAP’s SoberRide® service in the Washington-metropolitan area. SoberRide®, the popular free safe ride service to prevent drunk driving, is now solely available via the Lyft mobile app ridesharing platform.)
“Nearly 40-percent (39%) of all U.S. traffic fatalities during St. Patrick’s Day 2016 involved drunk drivers according to the National Highway Traffic Safety Administration,” said Kurt Gregory Erickson, WRAP’s President. “Worse, almost three-fourths (69%) of all U.S. traffic deaths occurring during the six evening hours following St. Patrick’s Day that year involved alcohol-impaired drivers.”
CONTACT: PHONE:
Kurt Gregory Erickson President
W. 703-893-0461 CELL. 703-625-2303
SoberRide® is offered throughout Lyft’s Washington, D.C. coverage area which includes all or parts of: the District of Columbia; the Maryland counties of Montgomery and Prince George’s; and the Northern Virginia counties of Arlington, Fairfax, Loudoun and Prince William.
“Lyft is proud of the role ridesharing has played in reducing impaired driving across the nation. Here in the DC area, partnering with the Washington Regional Alcohol Program allows us to take our commitment to providing safe, convenient, and affordable transportation a step further, particularly during times of the year when people are out celebrating and in need of a ride home,” said Steve Taylor, GM, Lyft Washington, D.C.
Sponsors of this year’s St. Patrick’s Day SoberRide® campaign include the 395 Express Lanes, AAA Mid-Atlantic, Anheuser-Busch, Brown-Forman, Constellation Brands, Diageo, District of Columbia Association of Beverage Alcohol Wholesalers, Enterprise Rent-A-Car, Giant Food, Glory Days Grill, Lyft, MillerCoors, Restaurant Association Metropolitan Washington, Volkswagen Group of America and the Washington Area New Automobile Dealers Association.
In addition, nine of the Washington-metropolitan area’s better-known Irish restaurants have also united to ensure a safe St. Patrick’s Day celebration this year by sponsoring SoberRide®. These dining establishments include: The Dubliner Restaurant & Pub (DC); Fadó (DC); James Hoban’s Irish Restaurant & Bar (DC); Kelly’s Irish Times (DC); Martin’s Tavern Est. 1933 (DC); Murphy’s Grand Irish Pub (DC & VA); O’Sullivan’s (VA); Rí Rá Irish Pub (DC); and Siné Irish Pub (VA).
Since 1991, WRAP’s SoberRide® program has provided 70,544 free safe rides home to would-be drunk drivers in the Greater Washington area.
Founded in 1982, the nonprofit [501(c)(3)] Washington Regional Alcohol Program (WRAP) is a coalition of diverse interests using effective education, innovative programs and targeted advocacy to end alcohol-impaired driving and underage drinking in the Washington, DC metro area. Through public education, innovative health education programs and advocacy, WRAP is credited with keeping the metro-Washington area’s alcohol-related traffic deaths historically lower than the national average.
More information about WRAP’s SoberRide® initiative can be found at
www.SoberRide.com.
*Source: National Highway Traffic Safety Administration, see:
https://www.trafficsafetymarketing.gov/get-materials/drunk-driving/saint-patricks-day
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http://www.wrap.org/pdfs/2018sr-st-pats-pr.pdf
